Understanding OTT and CTV: The Importance of Differentiation While the purpose of an acronym is usually to make things easier, easier to read and easier to remember, too many abbreviations can cause the opposite. Words and their meanings can merge, becoming known as ‘interchangeable’ when, in fact, they are strikingly different. When a person searches
“One-third of an average person’s life is spent at work” [1] . While this statistic may sound discouraging, or even, surprising to some, it’s certainly a statistic which needs more attention. Everyone has a different perception of how they view their job role; some see it as their passion, some as purely a means to
In our last educational article titled ‘TV Acronyms and Initialisms’, we attempted to clarify some of the terminology and industry jargon that fills the media industry. And by doing so, we addressed the VOD space, gauging an understanding of the different types of video-on-demand. And this is beneficial because, by increasing awareness of this, one
ll industries utilise acronyms and initialisms; it’s a valuable way to clarify terminology and industry jargon and works to stop cumbersome phrases. While they succeed in their primary purpose: to make words far easier and quicker to understand, the many acronyms that now define the vital elements of most industries have led to the growth
Understanding Need States and their relation to Broadcaster Video-On-Demand Need states aren’t new. In 1943, Abraham Maslow wrote a paper named Hierarchy of Needs, in which he curated a system that tier-ranked human motivations. And in turn, he helped to frame the way health practitioners assess clients’ needs even today. Now, need states are more