Over two years ago, ThinkBox wrote a Newsroom press release titled, Why TV remains the world’s most effective advertising (1 – ThinkBox 2020)explaining how the power of television advertising remains resilient when looking at the figures in The Global TV Deck. The global databank includes figures from 26 countries and contains TV’s reach, popularity, resilience,
When it comes to advertising inclusively, it is something which is extremely difficult to achieve entirely. However, when done correctly, it can build an incredible rapport between the brand and its’ consumers. So, what is inclusive advertising? Inclusive advertising is “marketing that considers diversity in all forms. This includes age, appearance, ethnicity, and gender identity.
The fact that the UK is currently in an economic cost of living crisis is no secret. And while the implications of this mean that almost everyone is suffering; brands, consumers, the general public, etc, what does this mean for the Connected TV landscape, if anything? The rise of Connected TV over the past few