Understanding OTT and CTV: The Importance of Differentiation While the purpose of an acronym is usually to make things easier, easier to read and easier to remember, too many abbreviations can cause the opposite. Words and their meanings can merge, becoming known as ‘interchangeable’ when, in fact, they are strikingly different. When a person searches
“One-third of an average person’s life is spent at work” [1] . While this statistic may sound discouraging, or even, surprising to some, it’s certainly a statistic which needs more attention. Everyone has a different perception of how they view their job role; some see it as their passion, some as purely a means to
Over two years ago, ThinkBox wrote a Newsroom press release titled, Why TV remains the world’s most effective advertising (1 – ThinkBox 2020)explaining how the power of television advertising remains resilient when looking at the figures in The Global TV Deck. The global databank includes figures from 26 countries and contains TV’s reach, popularity, resilience,
In our last educational article titled ‘TV Acronyms and Initialisms’, we attempted to clarify some of the terminology and industry jargon that fills the media industry. And by doing so, we addressed the VOD space, gauging an understanding of the different types of video-on-demand. And this is beneficial because, by increasing awareness of this, one
When it comes to advertising inclusively, it is something which is extremely difficult to achieve entirely. However, when done correctly, it can build an incredible rapport between the brand and its’ consumers. So, what is inclusive advertising? Inclusive advertising is “marketing that considers diversity in all forms. This includes age, appearance, ethnicity, and gender identity.
ll industries utilise acronyms and initialisms; it’s a valuable way to clarify terminology and industry jargon and works to stop cumbersome phrases. While they succeed in their primary purpose: to make words far easier and quicker to understand, the many acronyms that now define the vital elements of most industries have led to the growth
The fact that the UK is currently in an economic cost of living crisis is no secret. And while the implications of this mean that almost everyone is suffering; brands, consumers, the general public, etc, what does this mean for the Connected TV landscape, if anything? The rise of Connected TV over the past few
Understanding Need States and their relation to Broadcaster Video-On-Demand Need states aren’t new. In 1943, Abraham Maslow wrote a paper named Hierarchy of Needs, in which he curated a system that tier-ranked human motivations. And in turn, he helped to frame the way health practitioners assess clients’ needs even today. Now, need states are more
