WHAT IS CTV?
CTV is any television set or device that can access the internet and stream digital content, providing viewers with on-demand video and interactive experiences. CTVs are equipped with built-in internet connectivity or can be connected to the internet via external devices like streaming sticks, set-top boxes, or gaming consoles.
This allows user to access streaming platforms, apps, and online content directly on their television screens, offering a more personalised and flexible entertainment experience compared to traditional broadcast television.
How do you measure CTV?
This allows user to access streaming platforms, apps, and online content
directly on their television screens, offering a more personalised and flexible
entertainment experience compared to traditional broadcast television.
The number of times an ad or content is displayed on a CTV screen. Ad impressions are used to gauge the reach of advertising campaigns.
The number of times an ad or content is displayed on a CTV screen. Ad impressions are used to gauge the reach of advertising campaigns.
Measures whether an ad was actually viewable to the user on their CTV screen. It takes into account factors like ad placement and user interaction.
Measures whether an ad was actually viewable to the user on their CTV screen. It takes into account factors like ad placement and user interaction.
Indicates the percentage of viewers who watched an entire video ad on CTV. Higher completion rates suggest better engagement.
Indicates the percentage of viewers who watched an entire video ad on CTV. Higher completion rates suggest better engagement.
Measures the percentage of viewers who clicked on an ad and were redirected to the advertiser’s website or app.
Measures the percentage of viewers who clicked on an ad and were redirected to the advertiser’s website or app.
Tracks the average time users spend watching content on CTV, providing insights into viewer engagement
Tracks the average time users spend watching content on CTV, providing insights into viewer engagement
The number of individual users who accessed content or viewed ads on CTV during a specific period.
The number of individual users who accessed content or viewed ads on CTV during a specific period.
Data on the age, gender, interests, and other characteristics of the CTV audience, which helps advertisers target specific groups effectively.
Data on the age, gender, interests, and other characteristics of the CTV audience, which helps advertisers target specific groups effectively.
Connected TV Statistics
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